blood, sweat & years

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Accounts & Activities

 

Headspace

Content strategy — Bi-Annual content strategy definition; Research, ideation and planning

New Teacher Strategy — Long term strategy development for evolving teacher model

Content production — Content creation, content launching, content marketing


Product sprints — collaboration with product team during sprint cycles

Specialized Bicycles

Brand — Brand Platform, Identity Design, Brand Guidelines

Campaign — Campaign Strategy, Design, CONTENT Production

Experience — PACKAGING Design

Marriott Autograph Hotels

Brand — Brand Platform, Identity Design, Brand Guidelines

Experience — Consumer Journey, EXPERIENCE Design, In-Hospital Marketing, Event Design

Strategy — Consumer Insights, Brand Strategy, Communication Strategy

PS&D

Brand — Brand Platform, Identity Design, Brand Guidelines

Experience — Consumer Journey, EVENT Design, WEB DESIGN


Strategy — Consumer Insights, Brand Strategy, Communication Strategy

Campaign — Campaign Strategy, Planning, Design, CONTENT Production

The pH Experiment

Brand — Brand Guidelines

Experience — PACKAGING Design

Strategy — Brand Strategy, Communication Strategy

Anon

Brand — Brand Platform, Identity Design, Brand Guidelines

Strategy — Consumer Insights, Brand Strategy, Communication Strategy

Campaign — Campaign Strategy, Planning, Design

 

Banfield Pet Hospital

Brand — Brand Platform, Identity Design, Brand Guidelines

Experience — Consumer Journey, In-Hospital Design, In-Hospital Marketing, Event Design

Strategy — Consumer Insights, Brand Strategy, Communication Strategy

Campaign — Campaign Strategy, Planning, Design, Photo + Video Shoot Production

 

Mammoth Mtn. Resort

Brand — Brand Platform, Identity Design, Brand Guidelines

Experience — Consumer Journey

Strategy — Brand Strategy, Communication Strategy

Campaign — Campaign Strategy, Planning, Design, Photo + Video Shoot Production

 

Mastercraft Boat Company

Brand — Brand Platform, Identity Design, Brand Guidelines

Experience — Consumer Journey, Retail Marketing, Branded Spaces

Strategy — Brand Strategy, Communication Strategy

Campaign — Campaign Strategy, Planning, Design, Photo + Video Shoot Production

 

Nike

Brand — Brand Guidelines

Experience — Consumer Journey, Retail Design, Retail Marketing, Event Design

Strategy — Consumer Insights, Brand Strategy, Communication Strategy

CAMPAIGN — CONTENT STRATEGY, PLANNING, DESIGN, PHOTO + VIDEO SHOOT PRODUCTION

 

World Foods- Everett  

Brand — Identity Design, Brand Guidelines

Experience — Consumer Journey, In-Store Marketing, In-Store DESIGN, Event Design

PARTNERSHIP — Amazon Prime Now Strategy, Planning, Photo + Video Shoot Production

 

Converse

Experience — Event Production

Campaign — Campaign Takedown, Content Development

 

United Way

Strategy —  Consumer Insights, Communication Strategy

Campaign — Campaign Strategy

EXPERIENCE — CORPORATE OFFICE DESIGN

 

World Kitchen

Strategy — Consumer Insights, Product Strategy, Product DesigN

EXECUTED ACROSS; PYREX,  CORNINGWARE, VISIONS, REVERE

 

Autodesk

Campaign — Campaign Strategy, Planning, Design, Photo + Video Shoot Production

 

Adam Arnold Studio

Experience — Fashion Event Production


 

伊勢丹 Isetan Japan

Campaign — Photo + Video Shoot Production

 

 

 

 
 

Agencies

 

Headspace Content Director (Meditation)

OCTOBER 2020 - PRESENT

This Senior Account Strategist

JUNE 2018 - SEPTEMBER 2020

Industry Account Strategist
(Previously, Account Manager)

SEPTEMBER 2015 - JUNE 2018

 

Nemo Design Project Manager

JUNE 2012 - SEPTEMBER 2015

 

Independant Producer

SEPTEMBER 2009 - JUNE 2012

 

 

 
 

Articulations

English

Arabic

Nonverbal